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Sabrina Lynch
May 06, 2025

Today, AI is transforming the workforce game, but let’s start with how Coca-Cola is revamping BodyArmor with fame…

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Coca Cola Gives BodyArmor A Makeover To Sip To Success  

CBX Vibe

Coca-Cola (KO +0.50%) has invested in a complete rebrand of its flagship sports drink Bodyarmor to gain more traction in the performance drinks category. It will be the brand’s largest-ever media investment to reinvigorate customer purchase and loyalty. Bodyarmor’s rebirth includes new packaging, revised logo and an athlete-packed advertising campaign that includes WNBA star Sabrina Ionescu and NFL player Joe Burrow. Competition in the category will certainly be heating up this summer, so Bodyarmor’s revised strategy comes at an ample time to build sales momentum. 

AI’s $43 Billion Surge Is Rapidly Redefining Worker Futures                                               

CBX Vibe:

In the evolving landscape of artificial intelligence, the looming specter of generative AI casts a shadow over the economic prospects of Black communities. As we hurtle towards a future where technology dictates the employment terrain, the ramifications for Black workers, particularly those without degrees, are profound and potentially devastating. Presently, the median Black family's wealth stagnates at $44,900, a fraction of the $285,000 held by their White counterparts. 

Why A-List Millionaires And Billionaires Primarily Reside In The U.S.                                             

CBX Vibe:

The U.S has now taken over the number one spot from China leading with the highest number of millionaires and billionaires. Currently, the U.S has 788 billionaires and 9,850 centi-millionaires while China has 305 billionaires and 2,352 centi-millionaires. These figures have catapulted the U.S. to greater heights and is now home to 37% of the world's millionaires. This further solidifies its position as a hub for wealth accumulation and economic opportunity. 

Tune-in Tuesdays!

Rwanda is raising eyebrows over receiving deported migrants from the U.S. Is this a strategic partnership to gain geopolitical leverage and economic aid, or is Rwanda risking its international reputation by becoming a destination for deportees?

A. “Formation” by Beyoncé – Rwanda might be stepping into formation with global powers, shaping its image as strategic and unafraid to handle complex humanitarian roles in exchange for influence and funding
B. “Dirty Laundry” by Kelly Rowland – This could be a transactional but risky move and Rwanda might be betting on a deal that looks better on paper than in practice
C. “Bad Romance” by Lady Gaga – Rwanda and the U.S. may be locked in a high-stakes, messy alliance; it looks good from a distance, but the moral and logistical complications could turn passion into regret

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it seems people think China should have a back up plan before turning off ‘All of the Lights’ on the U.S.

How America’s Aging Population Impact The Wealth Gap                                           

CBX Vibe:

The 21st-century American household is significantly different from what it was a few decades ago, from 4.6 persons to 2.65 persons. An aging U.S. population has also significantly influenced the household composition shift, with the average African American in their mid-30s. Between 2010 and 2017, the share of adults ages 45 to 64 declined from 35% to 33%, while the share ages 65 and older increased from 17% to 20%. This change in the share of U.S. households by income and age can have several implications for the future of the African American community. 

Canva Was Ignored By 100 VCs & Is Now Valued At $40 Billion                                         

CBX Vibe:

Melanie Perkins didn’t look like a typical tech founder. She was young, non-technical, and based in Australia. That was enough for more than 100 investors to pass on Canva. Now, Canva is one of the most valuable startups in the world. The graphic design platform serves 230 million users and pulls in $3 billion in revenue. Perkins is the only woman to have founded a unicorn at this scale. And she did it while being overlooked. 

Vibes of the Week

Coca-Cola tells BodyArmor, “We On Go,” as told by BIA in our CBX Vibes!