It's Tune-in Tuesdays!

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Claire Moraa
January 14, 2025

Today, customer pop-ups are making businesses exciting, but let’s start with how African countries are benefiting from solar company lighting…

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Solar Companies Are Shining A Light On African Countries

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The growth of solar power companies in Africa is a significant development with the potential to address the pressing issue of access to electricity on the continent. Still, even with remarkable steps in the past decade—renewable energy capacity surged to 62.10 Giga Watts, the electrification rates are extremely low. Over 640 million Africans have no access to electricity. To put it into perspective, Africa is home to 20% of the world's population and is the most energy-deficient continent. 

Win-Win As Customers Pop Out For Pop-ups & Businesses Make Bank  

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Imagine strolling into a temporary wonderland that’s part boutique, part art gallery, and part block party. That’s the vibe that pop-ups aim to bring. Aside from tapping into diverse crowds and upping their marketing game, they're also looking to enhance their customer engagement techniques. These can easily be misconstrued to be a preserve for small and upcoming businesses but even the heavy hitters like Louis Vuitton are on this train. They launched their men's 2024 Spring/Summer collection in over 50 destinations. 

Dry January Presents A New Silver Lining For The Alcohol Industry  

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Every New Year, millions of people around the world embark on a month-long journey of self-improvement. One of the most popular initiatives is ‘Dry January’, a trend that encourages participants to abstain from alcohol for the entire month. After all, a significant portion of alcohol companies' consumer base abstaining from alcohol for an entire month could potentially lead to a significant dip in sales. While Dry January might seem like a sobering time for the alcohol industry, it's far from a financial dry spell. 

Tune-in Tuesdays!

TikTok executives and legal experts are raising alarm about the potential repercussions if the U.S. Supreme Court allows a nationwide ban. With millions of users, this could be a blow to digital culture and free expression. But will these warnings be enough to sway the court, or is this just another political battle?

A. "Let’s Get It Started" by Black Eyed Peas – This battle is far from over. If the government proceeds with the ban, it’s not just an attack on a single platform, but on the very foundation of digital freedom. Activists, creators, and tech advocates can fight back
B. "Good While It Lasted" by Trevor Martin – TikTok users will be left to mourn the fleeting but impactful time spent on the app all the while acknowledging that all good things come to an end
C. "Better This Way" by Jiselle – While the potential ban feels like a devastating blow, maybe it’s an opportunity for the digital world to rebuild and evolve and users and creators may find new, more meaningful ways to connect

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it looks like there’s power in unity that will bring equity and ‘Glory’ in the film industry.

Banking Big On Black Female Athletes  

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Black female athletes are known to be some of the best players in sports regardless of gender. They are not only in command of their respective sports; they are in command of the media’s attention with Coco Gauff sitting atop the mountain earning $34.4 million. These ratings and revenue-generating titans are now starting to see the fruits of their labor by being better compensated for their contributions to the game with the world’s 20 highest-paid female athletes earning a combined $258 million before taxes in 2024, a 15% increase over 2023’s $226 million.

Texas A&M Is Engineering The Rise Of A New Tech Powerhouse  

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While Silicon Valley and Austin have long dominated America's technology landscape, a new powerhouse is emerging in an unexpected corner of Texas. This is where Texas A&M University is rapidly transforming College Station into one of the most promising up and coming tech hubs in the nation, with over $1.5 billion invested in research and development initiatives since 2020. The university serves as a catalyst for diverse economic growth and technological advancement across the southern United States through its complete approach to building a tech hub.

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African nations are seeing positive “Change” brought about by solar companies as told by BigXthaPlug in our CBX Vibes!