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Today, generative AI could help wealth disparities decay, but let’s start with how the Rock could be pushing spring football into media play…

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The Rock's UFL Expansion Signals Spring Football's Biggest Media Push

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Entertainment giant Dwayne "The Rock" Johnson, Dany Garcia and RedBird Capital Partners have made the United Football League (UFL) a major player in the sports world. The UFL could be headed towards strong growth with its leagues expansion goals, alongside its mutually beneficial alliance with the NFL to test rules and technology that sets it apart. When you add in its impressive media deals with Fox, which previously owned the USFL, and ESPN, which had the XFL’s media rights, a new era in spring football is ready for kick off.   

The Impact Of Generative AI On The Racial Wealth Gap  

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Generative AI (Gen AI) has revolutionized industries such as media, healthcare, and finance. However, its rapid adoption poses significant risks for marginalized communities, particularly in worsening the racial wealth gap. Does this hold true? By 2045, the racial wealth gap between Black and White households is projected to widen by $45 billion annually due to Gen AI’s role in automating jobs and influencing wealth distribution.   

Does The Epicenter Of Influence Lie With Black Celebrities?  

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At the epicenter of influence, a recent study by Morning Consult revealed that Black consumers are more likely to heed brand advice from Black celebrities, than the public as a whole. While that may not be all too surprising, when analyzing this study’s data, we can learn more about all of the factors that make up true influence. Especially when you consider that 50% of Black consumers trust Black celebrities, athletes & influencers for brand advice.   

Tune-in Tuesdays!

DEI programs are facing criticism from various sides. Some argue these programs are essential for creating fairer, more inclusive workplaces, while others believe they are being pushed for the sake of optics. With growing resistance, will companies double down on their DEI efforts, or will they scale back in response to the pushback?

A. "Bye Bye Bye" by NSYNC – Companies for DEI programs are just putting up a show and the veil has been lifted. There has been very little real change behind the scenes and it’s time to wrap it up
B. "Pressure" by Ari Lennox – As DEI programs face mounting pressure, companies are feeling the heat to either uphold their commitments or back down, navigating the delicate balance between inclusivity and the resistance they face
C. "Bout Time" by Earl Hondo – For many companies, the battle is just beginning, and they’re ready to declare that it’s their moment to defend DEI policies and push for lasting change

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

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Mortgage Misdeeds Has CFPB & Berkshire In A Legal Battle  

CBX Vibe:

CFPB is coming to the rescue of many Americans who might be caught between a rock and a hard place in their mortgages. The lawsuit against Berkshire Hathaway (BRKB +1.41%) alleges predatory practices and potential exploitation of consumers through unethical lending practices. The company is a subsidiary of Warren Buffett's holding company and this is not its first rodeo either. His home manufacturer company–Clayton Homes was also under fire a few years back for similar predatory and exploitative practices.   

How LAMIK Is Refining The $580 Billion Beauty Industry  

CBX Vibe:

Inclusive-owned beauty brands are more than just businesses; they are catalysts for change across the industry. Companies like LAMIK Beauty, and its clean products, have consistently been at the forefront of tech integration through focusing on underserved markets, with founder Kim Roxie pushing the industry to expand its horizons. By addressing gaps in representation, celebrating cultural authenticity, empowering communities, and driving innovation, this beauty brand is reshaping the sector into a more inclusive and equitable space.   

Vibes of the Week

The Rock is about to “Pop It Off” with a huge media push for spring football, as told by Tyga and Lil Wayne in our CBX Vibes!