CBX Daily 6/4/2025

Today, tariffs have beverage lovers toeing the line, but let’s start with how U.S tourism is facing a decline…

Cultural Intelligence Download

Why International Tourists Are Skipping The U.S. In 2025

CBX Vibe

The allure of the United States as a top global destination is beginning to fade. New data shows that international visits to the U.S. fell by 14% in March 2025 compared to the same month in 2024. Tourists from Canada, Western Europe, Asia, and South America are staying away in growing numbers. Behind this trend lies a complex web of safety concerns, political unease, and travel-related red tape.

Real Tariff Tea: Why Your Favorite Beverage Brand Might Vanish

CBX Vibe:

There’s a quiet revolution brewing in your cup. Beverage startups are finding traction by blending diaspora ingredients with wellness trends, but tariffs on imports from Africa and the Caribbean could derail the movement.

Donald Trump’s Drug Order Could Cut Prices By Up To 80%

CBX Vibe:

President Donald Trump is pushing for a dramatic shift in the U.S. pharmaceutical market with a new executive order aimed at slashing prescription drug prices by up to 80%. The order invokes a “Most Favored Nation” (MFN) pricing model, compelling drugmakers to match U.S. prices with the lowest rates charged in other comparable developed countries. As the U.S. prescription drug market prepares to hit $1.13 trillion in revenue by 2025, this bold policy could significantly reshape healthcare economics, industry profits, and access to life-saving treatments.

Tune-in Tuesdays!

The U.S. is halting student visa appointments and expanding social media vetting to tighten borders therefore shutting doors to diversity, innovation, and global collaboration. Is the goal security, or selective exclusion dressed as scrutiny?

A. “Many Faces” by Gidi Gidi Maji Maji – It’s not just about safety, it’s about whose identity gets a pass and whose presence gets questioned
B. “Rules” by Doja Cat – Diversity built the brand, but now the gatekeepers are rewriting the rules welcoming talent only if it doesn’t look, sound, or pray too differently
C. “Secret” by Tyler Braden – If you’ve got nothing to hide, prove it!

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it seems people think every election promises will always sound like ‘Déjà Vu’

Skechers' $9 Billion Deal Signals A Retreat From Trade War Turmoil

CBX Vibe:

After nearly 30 years of being publicly traded, Skechers (SKX +0.07) is going steady. Skechers is set to transition to a private entity, offering its shareholders a 30% premium on their stock.  Great news for the shareholders; however, this move is worth reflecting on a little bit longer. This decision to go private comes in light of ongoing U.S.-China trade tensions that have disrupted supply chains and impacted profitability for many global retailers, including Skechers.

Are Tariffs Pricing Out Global Sneakerheads?

CBX Vibe:

If fashion is a language, sneakers are how many in the Black community speak. But a growing tariff war is making those expressions more expensive. With the U.S. imposing duties on imported footwear, especially from China where most sneakers are made. Consumers may soon feel the sting not just on their feet, but in their wallets to the tune of 30% tariff increase.

Vibes of the Week

Tourists won’t be going “Whim Whamiee” when booking trips to the U.S., as told by Pluto and Sexyy Red in our CBX Vibes!