CBX Daily 5/8/2025

Author

Claire Moraa
May 08, 2025

Today, a tariff blaze fuels the fortune game, but let’s start with how inclusivity is beauty’s real acclaim…

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Cultural Intelligence Download

Beauty Brands Best Kept Secret Is That Inclusivity Wins Big  

CBX Vibe

Since the Trump crackdown, a lot of companies have eradicated their DEI initiatives and the response from their clients has sent their sales on a downward spiral. A few have taken a stand and still have their DEI initiatives in place. Diverse beauty brands that cater to a wide range of skin tones, hair textures, and cultural backgrounds that have historically been marginalized or underserved in the beauty industry are part of this wave. 

Resale Market For Luxury Watches, Cars & Wine Is Booming Thanks To Tariffs                                                   

CBX Vibe:

The rising tariffs on imported luxury goods are transforming the global luxury ecosystem. As high-end imports from Patek Philippes to Ferraris become more expensive, buyers are shifting toward the resale market, where the cultural and historical value of rare vintage items often holds more appeal than their newer counterparts. No longer a fringe market, the global luxury resale industry is projected to grow from $32.6 billion in 2021 to $51.77 billion by 2026, signaling not just an economic trend, but a redefining of what it means to buy, own, and invest in luxury. 

Coca Cola Gives BodyArmor A Makeover To Sip To Success                                                 

CBX Vibe:

Coca-Cola (KO +0.50%) has invested in a complete rebrand of its flagship sports drink Bodyarmor to gain more traction in the performance drinks category. It will be the brand’s largest-ever media investment to reinvigorate customer purchase and loyalty. Bodyarmor’s rebirth includes new packaging, revised logo and an athlete-packed advertising campaign that includes WNBA star Sabrina Ionescu and NFL player Joe Burrow. Competition in the category will certainly be heating up this summer, so Bodyarmor’s revised strategy comes at an ample time to build sales momentum. 

Tune-in Tuesdays!

Rwanda is raising eyebrows over receiving deported migrants from the U.S. Is this a strategic partnership to gain geopolitical leverage and economic aid, or is Rwanda risking its international reputation by becoming a destination for deportees?

A. “Formation” by Beyoncé – Rwanda might be stepping into formation with global powers, shaping its image as strategic and unafraid to handle complex humanitarian roles in exchange for influence and funding
B. “Dirty Laundry” by Kelly Rowland – This could be a transactional but risky move and Rwanda might be betting on a deal that looks better on paper than in practice
C. “Bad Romance” by Lady Gaga – Rwanda and the U.S. may be locked in a high-stakes, messy alliance; it looks good from a distance, but the moral and logistical complications could turn passion into regret

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it seems people think China should have a back up plan before turning off ‘All of the Lights’ on the U.S.

AI’s $43 Billion Surge Is Rapidly Redefining Worker Futures                                               

CBX Vibe:

In the evolving landscape of artificial intelligence, the looming specter of generative AI casts a shadow over the economic prospects of Black communities. As we hurtle towards a future where technology dictates the employment terrain, the ramifications for Black workers, particularly those without degrees, are profound and potentially devastating. Presently, the median Black family's wealth stagnates at $44,900, a fraction of the $285,000 held by their White counterparts. 

Why A-List Millionaires And Billionaires Primarily Reside In The U.S.                                             

CBX Vibe:

The U.S has now taken over the number one spot from China leading with the highest number of millionaires and billionaires. Currently, the U.S has 788 billionaires and 9,850 centi-millionaires while China has 305 billionaires and 2,352 centi-millionaires. These figures have catapulted the U.S. to greater heights and is now home to 37% of the world's millionaires. This further solidifies its position as a hub for wealth accumulation and economic opportunity. 

Vibes of the Week

Beauty is “Burning Blue” because of inclusivity, as told by Mariah the Scientist in our CBX Vibes!