CBX Daily 5/7/2025

Author

Cynthia Anaba
May 07, 2025

Today, Coca-Cola boosts BodyArmor with game, but let’s start with how tariff’s are igniting a luxury asset flame…

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Resale Market For Luxury Watches, Cars & Wine Is Booming Thanks To Tariffs  

CBX Vibe

The rising tariffs on imported luxury goods are transforming the global luxury ecosystem. As high-end imports from Patek Philippes to Ferraris become more expensive, buyers are shifting toward the resale market, where the cultural and historical value of rare vintage items often holds more appeal than their newer counterparts. No longer a fringe market, the global luxury resale industry is projected to grow from $32.6 billion in 2021 to $51.77 billion by 2026, signaling not just an economic trend, but a redefining of what it means to buy, own, and invest in luxury. 

Coca Cola Gives BodyArmor A Makeover To Sip To Success                                                 

CBX Vibe:

Coca-Cola (KO +0.50%) has invested in a complete rebrand of its flagship sports drink Bodyarmor to gain more traction in the performance drinks category. It will be the brand’s largest-ever media investment to reinvigorate customer purchase and loyalty. Bodyarmor’s rebirth includes new packaging, revised logo and an athlete-packed advertising campaign that includes WNBA star Sabrina Ionescu and NFL player Joe Burrow. Competition in the category will certainly be heating up this summer, so Bodyarmor’s revised strategy comes at an ample time to build sales momentum. 

AI’s $43 Billion Surge Is Rapidly Redefining Worker Futures                                               

CBX Vibe:

In the evolving landscape of artificial intelligence, the looming specter of generative AI casts a shadow over the economic prospects of Black communities. As we hurtle towards a future where technology dictates the employment terrain, the ramifications for Black workers, particularly those without degrees, are profound and potentially devastating. Presently, the median Black family's wealth stagnates at $44,900, a fraction of the $285,000 held by their White counterparts. 

Tune-in Tuesdays!

Rwanda is raising eyebrows over receiving deported migrants from the U.S. Is this a strategic partnership to gain geopolitical leverage and economic aid, or is Rwanda risking its international reputation by becoming a destination for deportees?

A. “Formation” by Beyoncé – Rwanda might be stepping into formation with global powers, shaping its image as strategic and unafraid to handle complex humanitarian roles in exchange for influence and funding
B. “Dirty Laundry” by Kelly Rowland – This could be a transactional but risky move and Rwanda might be betting on a deal that looks better on paper than in practice
C. “Bad Romance” by Lady Gaga – Rwanda and the U.S. may be locked in a high-stakes, messy alliance; it looks good from a distance, but the moral and logistical complications could turn passion into regret

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it seems people think China should have a back up plan before turning off ‘All of the Lights’ on the U.S.

Why A-List Millionaires And Billionaires Primarily Reside In The U.S.                                             

CBX Vibe:

The U.S has now taken over the number one spot from China leading with the highest number of millionaires and billionaires. Currently, the U.S has 788 billionaires and 9,850 centi-millionaires while China has 305 billionaires and 2,352 centi-millionaires. These figures have catapulted the U.S. to greater heights and is now home to 37% of the world's millionaires. This further solidifies its position as a hub for wealth accumulation and economic opportunity. 

How America’s Aging Population Impact The Wealth Gap                                           

CBX Vibe:

The 21st-century American household is significantly different from what it was a few decades ago, from 4.6 persons to 2.65 persons. An aging U.S. population has also significantly influenced the household composition shift, with the average African American in their mid-30s. Between 2010 and 2017, the share of adults ages 45 to 64 declined from 35% to 33%, while the share ages 65 and older increased from 17% to 20%. This change in the share of U.S. households by income and age can have several implications for the future of the African American community. 

Vibes of the Week

Tariffs are encouraging a “Spend It” attitude on luxury items, as Summer Walker expounds in our CBX Vibes!