CBX Daily 3/20/2024

Author

Claire Moraa
March 20, 2024

Today Atlanta flips the switch on Microsoft in new twist, but let’s start with how Adidas is feeling the squeeze as Yeezy U.S. sales take a dip…

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Adidas Suffers From Yeezy's Blow As U.S. Sales Tumble

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It's no secret Adidas (ADDYY +2.79%%) has had a tumultuous ride when it comes to its partnership with Ye. Just when the tide was about to settle and the German sportswear brand had projected a $542.3M profit in 2024 after a $63M loss in 2023, things are taking a turn for the worse. Top markets are registering incredibly low sales with high levels of inventory.

Atlanta Issues Microsoft Ultimatum Over 15,000 Unfulfilled Job Promises

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Microsoft promised to bring 15,000 jobs to Atlanta and build innovative data centers on 90 acres of land. Yet, the reality falls far short of this commitment, leaving Atlanta questioning the sincerity of corporate promises in an era tainted by unprecedented tech layoffs.

LeBron James & Maverick Carter Put Skin In The Men's Grooming Game

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What comes to mind when you think about men? Fashion? Sports? Is it their well-being? Do you ever stop to wonder what skin care routine men use? Well, there are some that do. LeBron James and Maverick Carter have started a skin care line for men that will be exclusively available at Walmart. All products will be $10 or less and the launch is slated for 1st of April 2024.

Quantifying Hip-Hop’s Official Golden Age Beyond The Stage

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It’s already difficult enough to quantify hip-hop’s impact on the $16 billion music industry. If we look at Jay-Z, Diddy, KanYe West, Berner, and Dr. Dre, we see $3.8 billion in accumulated net worth. Additionally, looking at these numbers not only from sales of music but through net worth, highlights the importance of influence. Cultural influence connects Latto with Sprite & Wingstop (WING +1.16%), Pharrell to Louis Vuitton (LVMUY -2.23%), Megan Thee Stallion x Revlon, Jay-Z to the NFL, and more. As much as the corporate world loves to measure every element that affects business, art generates passion and movement that is very difficult to put a true price on hip-hop’s half century worth of contributions to the world. 

Appraisal Cap: Why Are Black Homes Undervalued By More Than 10%?

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Homeownership still remains the primary driver of household wealth, but in majority-Black neighborhoods these are worth 23% less, or an average of $48,000 per home, than comparable homes with very few or no Black residents due to low appraisals. Primary residences are the largest asset among households across all age groups, except for the 55-64 year old demographic. However, such an investment is merely four stale walls and a roof, if one cannot act upon that investment because of a  low appraisal value. Wachu’ mean Rich? Ok, let me break it down.

Vibes of the Week

Has Adidas had “Enough” of Yeezy? Maybe, after the latest blow. In the meantime, Cardi B with a new drop in our CBX Vibes!