CBX Daily 3/19/2024

Today LeBron & Maverick stand tall as their skincare line takes off, but let’s start with how Atlanta’s patience with Microsoft is running low in a new standoff…

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Cultural Intelligence Download

Atlanta Issues Microsoft Ultimatum Over 15,000 Unfulfilled Job Promises

CBX Vibe

Microsoft promised to bring 15,000 jobs to Atlanta and build innovative data centers on 90 acres of land. Yet, the reality falls far short of this commitment, leaving Atlanta questioning the sincerity of corporate promises in an era tainted by unprecedented tech layoffs.

LeBron James & Maverick Carter Put Skin In The Men's Grooming Game

CBX Vibe:

What comes to mind when you think about men? Fashion? Sports? Is it their well-being? Do you ever stop to wonder what skin care routine men use? Well, there are some that do. LeBron James and Maverick Carter have started a skin care line for men that will be exclusively available at Walmart. All products will be $10 or less and the launch is slated for 1st of April 2024.

Quantifying Hip-Hop’s Official Golden Age Beyond The Stage

CBX Vibe:

It’s already difficult enough to quantify hip-hop’s impact on the $16 billion music industry. If we look at Jay-Z, Diddy, KanYe West, Berner, and Dr. Dre, we see $3.8 billion in accumulated net worth. Additionally, looking at these numbers not only from sales of music but through net worth, highlights the importance of influence. Cultural influence connects Latto with Sprite & Wingstop (WING +1.16%), Pharrell to Louis Vuitton (LVMUY -2.23%), Megan Thee Stallion x Revlon, Jay-Z to the NFL, and more. As much as the corporate world loves to measure every element that affects business, art generates passion and movement that is very difficult to put a true price on hip-hop’s half century worth of contributions to the world. 

Appraisal Cap: Why Are Black Homes Undervalued By More Than 10%?

CBX Vibe:

Homeownership still remains the primary driver of household wealth, but in majority-Black neighborhoods these are worth 23% less, or an average of $48,000 per home, than comparable homes with very few or no Black residents due to low appraisals. Primary residences are the largest asset among households across all age groups, except for the 55-64 year old demographic. However, such an investment is merely four stale walls and a roof, if one cannot act upon that investment because of a  low appraisal value. Wachu’ mean Rich? Ok, let me break it down.

New Era In PGA Tour With Drake And LeBron's $3 Billion Investment

CBX Vibe:

The PGA Tour, known for its traditional golfing heritage, is experiencing a captivating twist as global icons Drake and LeBron James enter the scene. The duo among other notable high-profile celebrities are injecting a $3B investment as a counter-attack to its rival LIV Golf.

Vibes of the Week

Did Microsoft “Lose Control” or it’s just a bump along the road? Let’s find out as Teddy Swims delivers this banger in our CBX Vibes!