CBX Daily 2/11/2026

Author

Claire Moraa
February 11, 2026

In partnership with

Today, Gen X is quietly flexing massive spending power, poised to dominate consumption through the next decade…But let's start with early half of Americans struggling to afford healthcare, hitting those 50 and older hardest

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Health Care Is The New Luxury For Half Of America

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The rising cost of health care in the U.S. is becoming a critical issue as it now renders health care unaffordable for at least 47% of Americans. Access to affordable health care is essential for individuals to maintain their well-being and address medical needs. However, this is not the case. For every four people, one is unable to cater for their medical costs. Worse still, the demographic that is more vulnerable and at a higher risk of chronic conditions are those aged 50 and above and whose affordability index has dropped eight points.

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Why Gen X’s $23 Trillion Spending Power Is the Most Underrated Economic Force

Long overshadowed by the digital dominance of Millennials and the cultural buzz around Gen Z, Generation X is now quietly driving a massive wave of global consumer spending. Born between 1965 and 1980, this cohort has entered its peak earning and spending years, positioning itself as one of the most influential consumer segments of the next decade. Globally, Gen X’s spending power was at $15.2 trillion in 2025, according to NielsenIQ, and that figure is projected to soar to US$23 trillion by 2035. Despite making up only 17% of the population, analysts predict that Gen X will account for the largest share of consumer spending through 2033.

Sports Betting vs. Investing: What Really Grows Your Cash?

Sports betting usually loses money. Saving and investing, while less exciting and adrenaline pumping, are far more reliable ways to grow your money over time, according to historical data. About $1.7 billion in legal sports betting wagers are projected to be placed in February 2026, continuing nearly a decade of record-breaking betting volume that month, according to a projection from Legal Sports Report. For sportsbooks, that’s a great business because big games create the feeling of outsize opportunity, but the math behind gambling hardly changes. Over time, most bettors lose.

Birkin Bag Resale Market Is On Fire, Here's Why

In the world of luxury fashion, few items hold as much allure and prestige as the Hermès Birkin bag. Renowned for its exquisite craftsmanship and exclusivity, the Birkin bag has become a symbol of wealth and status as the resale market for these bags has doubled in five years. Hermès also benefited from some free marketing as well, thanks to rappers like Cardi B and the Kardashians, constantly showcasing their collections.

The AI Revolution Is Here, But Who’s Really Paying For Its Data Centers?

A David-vs-Goliath battle is taking place over building artificial intelligence data centers in low income and underserved neighborhoods. The power needed to fuel these energy dependent complexes continues to drive up electricity costs across the country, with no price relief in sight for the average person footing the bill. Especially, when you consider that by 2028 data centers are expected to consume 12% of U.S. power.

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