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As economic uncertainty and wage stagnation loom large, Gen Z is rewriting the employment playbook. In place of the traditional corporate ladder, they’re building their own rungs through side hustles, startups, and freelance careers. This shift is not just anecdotal—it’s backed by data. With 77% of Gen Z confident in their ability to run a successful business and 72% already juggling side hustles, entrepreneurship is emerging as the new default. What was once a fallback plan is now the first choice for a generation that values creative freedom over cubicles.

Learn how Gen Z are going higher in Entrepreneurship

In the evolving American labor market, the gig economy has become a vital lifeline for many workers. Platform gigs like driving, delivery and freelance tasks offer flexibility and immediate cash flow, but they also reveal systemic flaws in employment protections.

Learn how hustlers redefine survival in this job market

At the epicenter of influence a recent study by Morning Consult revealed that Black consumers are more likely to heed brand advice from Black celebrities, than the public as a whole. While that may not be all too surprising, when analyzing this study’s data, we can learn more about all of the factors that make up true influence. Especially when you consider that 50% of Black consumers trust Black celebrities, athletes & influencers for brand advice.

brand trust hits differently when it comes from Black cultural leaders

McDonald’s (MCD -0.09%) may serve fast food, but its cultural playbook is built for the long haul. In Q2 2025, the company posted an impressive 8.9% year-over-year increase in U.S. same-store sales, helping push net income to $2.3 billion, driven in large part by culturally specific campaigns, bilingual marketing, and franchise equity programs.

See how McDonald’s is proving cultural connection pays off

Keep your week on a high note, and maybe a higher mood, with “Love Language” by Sakau setting the tone.
It’s smooth, it’s warm, it hits right where the energy needs a lift.

Tap in, tune up, and let this week’s CBX Vibe do what it does.