CBX Daily 10/31/2025

Today, P&G’s Inclusive Supplier Spend Boosts Brand Trust, Sales Growth…but first, let’s talk about how a record $13.1B Halloween haul proves consumers still have some spending magic left.

Now Playing:

Cultural Intelligence Download

Record Halloween Spending Of $13.1 Billion Signals Strong Consumer Confidence

CBX Vibe

As the spookiest time of the year rolls around, a record-breaking celebratory spirit is taking hold nationwide. Americans are set to invest a staggering $13.1 billion on Halloween festivities this year, a bit of a dip from last year’s $11.6 billion, according to recent projections from the National Retail Federation (NRF). A whopping 66% of Americans plan to hand out candy, ensuring that the tradition of trick-or-treating remains alive and well.

P&G’s Inclusive Supplier Spend Boosts Brand Trust, Sales Growth

Procter & Gamble (PG -1.32%) isn’t just marketing to Black and Latino consumers, it’s building with them. The world’s largest consumer goods company is deepening its cultural playbook, with inclusive campaigns and supplier equity spending that’s as authentic as it is effective.

Seniors 65+ Power Racial Equity In The American Workforce

Smart cities worldwide face a basic challenge because they don’t work well when disasters strike, despite their advanced technology. A detailed Deloitte study shows that 66% of 167 cities are investing heavily in AI and 80% will do so over the next three years, yet many can’t handle disruptions. This is where the “Omni Cities” concept, resilient, equitable and adaptable urban ecosystems with integrated AI nervous systems, is reshaping the future of our civic tech agency.

Trust Is the Real Infrastructure Behind Tomorrow’s Smart Cities

Smart cities worldwide face a basic challenge because they don’t work well when disasters strike, despite their advanced technology. A detailed Deloitte study shows that 66% of 167 cities are investing heavily in AI and 80% will do so over the next three years, yet many can’t handle disruptions. This is where the “Omni Cities” concept, resilient, equitable and adaptable urban ecosystems with integrated AI nervous systems, is reshaping the future of our civic tech agency.

Black Construction Leaders Are Turning Blueprints Into Generational Wealth

Brick by brick and beam by beam, diverse-owned construction firms are navigating an industry long marked by structural inequality and rebuilding the narrative around wealth and housing access. In 2025, Black-owned construction companies account for just 6.8% of all U.S. construction firms, according to Contractor News. Yet, there is a rising wave of apprenticeships, capacity-building platforms, and legacy firm innovation shows these businesses have immense staying power.

End your week on a high note 🎧
This week’s CBX Vibe: “Chanel” Tyla — a reminder that consistency still wins louder than the noise.