CBX Daily 1/7/2025

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CultureBanx Team
January 08, 2025

Today, millennials are opting for healthier drinks, leaving the wine industry in eclipse, but let’s start with how Texas A&M is driving a tech rise…

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Texas A&M Is Engineering The Rise Of A New Tech Powerhouse

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While Silicon Valley and Austin have long dominated America's technology landscape, a new powerhouse is emerging in an unexpected corner of Texas. This is where Texas A&M University is rapidly transforming College Station into one of the most promising up and coming tech hubs in the nation, with over $1.5 billion invested in research and development initiatives since 2020. The university serves as a catalyst for diverse economic growth and technological advancement across the southern United States through its complete approach to building a tech hub.

Wine Industry Struggles With Millennials Shifting To Healthier Alternatives  

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Vineyards are overflowing, yet the glasses remain half-empty. Still reeling from the pandemic's impact, the wine industry now grapples with an excess supply, putting massive pressure on both grape farmers and small business owners. Between 2017 and 2023, wine consumption has plummeted by 10.5%, specifically among younger generations who are increasingly favoring healthier and more affordable beverages over traditional wines.

Pumping Up Your New Year's Resolutions Towards Gym Ownership  

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The most popular resolution is getting fit, but maybe it should be growing your wealth. When it comes to the January workout warriors they are typically short lived, with 14% of them quitting by February, and 80% quitting within the first five months. However, millennials will spend over $100,000 in fitness related purchases including gym membership in their lifetime. Since $1.8 billion are spent on unused gym memberships annually, you can have a gym with little foot traffic and still make money.

Tune-in Tuesdays!

In a moment of transparency, Ariana Grande and Cynthia Erivo got candid with each other over their Wicked salaries and tackled the elephant in the room. Cynthia, a Black actress, wasn’t short-changed in a system that has historically undervalued people of color. Is this newfound openness enough to ensure lasting equity, or will it remain just talk?

A. "Break Free" by Ariana Grande ft Zedd – This moment of honesty is a step in the right direction. More aggrieved parties will step up to challenge the status quo and break free from an industry entrenched in systemic inequality and lead to a wider, permanent shift
B. "Glory" by Common & John Legend – There’s power in unity in the fight for justice and if these conversations reach the right ears, the film industry could spark a wave of change toward true equity for people of color in all areas
C. "No Tears Left to Cry" by Ariana Grande – Fighting for equal pay can be draining and a battle with no end in sight especially, in an industry resistant to true equity. The show will go on, with or without the actors

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it looks like the social media shutdowns can’t and won’t stop the fight to freedom as Africans have some ‘Stamina’ in them.

Professional Santa's Holiday Earnings Continue To Level Up   

CBX Vibe:

From small businesses to parades, company parties and department stores dressing up as jolly old Saint Nick to spread Christmas cheer is a lucrative business. Despite the fact that St. Nick is a fictional character, Black Santa’s across the country can command nearly $400 or more per hour for their services. As the Christmas holiday rolls around again Black Santa’s remain booked, busy and sometimes hard to find.

Are Remote Jobs Enhancing Diversity Recruiting?   

CBX Vibe:

The creation of wealth within Black families is a struggle confronted with racial disparities in homeownership, business ownership, and wage gaps. Black workers' median annual wage is about 30% lower than that of white workers, according to a report from McKinsey, further widening the wealth gap. This issue, sitting at the intersection of business and culture, warrants urgent attention and action. 

Vibes of the Week

Tech giant emerges on “Location” in Texas as told by Zerb, Ty Dolla $ign, and Wiz Khalifa in our CBX Vibes!