CBX Daily 1/13/2025

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CultureBanx Team
January 13, 2025

Today, dry January decisions could drive the alcohol industry’s progress, but let’s start with how customer pop-ups are driving business success…

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Win-Win As Customers Pop Out For Pop-ups & Businesses Make Bank

CBX Vibe

Imagine strolling into a temporary wonderland that’s part boutique, part art gallery, and part block party. That’s the vibe that pop-ups aim to bring. Aside from tapping into diverse crowds and upping their marketing game, they're also looking to enhance their customer engagement techniques. These can easily be misconstrued to be a preserve for small and upcoming businesses but even the heavy hitters like Louis Vuitton are on this train. They launched their men's 2024 Spring/Summer collection in over 50 destinations. 

Dry January Presents A New Silver Lining For The Alcohol Industry 

CBX Vibe:

Every New Year, millions of people around the world embark on a month-long journey of self-improvement. One of the most popular initiatives is ‘Dry January’, a trend that encourages participants to abstain from alcohol for the entire month. After all, a significant portion of alcohol companies' consumer base abstaining from alcohol for an entire month could potentially lead to a significant dip in sales. While Dry January might seem like a sobering time for the alcohol industry, it's far from a financial dry spell. 

Banking Big On Black Female Athletes  

CBX Vibe:

Black female athletes are known to be some of the best players in sports regardless of gender. They are not only in command of their respective sports; they are in command of the media’s attention with Coco Gauff sitting atop the mountain earning $34.4 million. These ratings and revenue-generating titans are now starting to see the fruits of their labor by being better compensated for their contributions to the game with the world’s 20 highest-paid female athletes earning a combined $258 million before taxes in 2024, a 15% increase over 2023’s $226 million.

Tune-in Tuesdays!

In a moment of transparency, Ariana Grande and Cynthia Erivo got candid with each other over their Wicked salaries and tackled the elephant in the room. Cynthia, a Black actress, wasn’t short-changed in a system that has historically undervalued people of color. Is this newfound openness enough to ensure lasting equity, or will it remain just talk?

A. "Break Free" by Ariana Grande ft Zedd – This moment of honesty is a step in the right direction. More aggrieved parties will step up to challenge the status quo and break free from an industry entrenched in systemic inequality and lead to a wider, permanent shift
B. "Glory" by Common & John Legend – There’s power in unity in the fight for justice and if these conversations reach the right ears, the film industry could spark a wave of change toward true equity for people of color in all areas
C. "No Tears Left to Cry" by Ariana Grande – Fighting for equal pay can be draining and a battle with no end in sight especially, in an industry resistant to true equity. The show will go on, with or without the actors

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it looks like the social media shutdowns can’t and won’t stop the fight to freedom as Africans have some ‘Stamina’ in them.

Texas A&M Is Engineering The Rise Of A New Tech Powerhouse  

CBX Vibe:

While Silicon Valley and Austin have long dominated America's technology landscape, a new powerhouse is emerging in an unexpected corner of Texas. This is where Texas A&M University is rapidly transforming College Station into one of the most promising up and coming tech hubs in the nation, with over $1.5 billion invested in research and development initiatives since 2020. The university serves as a catalyst for diverse economic growth and technological advancement across the southern United States through its complete approach to building a tech hub.

Wine Industry Struggles With Millennials Shifting To Healthier Alternatives  

CBX Vibe:

Vineyards are overflowing, yet the glasses remain half-empty. Still reeling from the pandemic's impact, the wine industry now grapples with an excess supply, putting massive pressure on both grape farmers and small business owners. Between 2017 and 2023, wine consumption has plummeted by 10.5%, specifically among younger generations who are increasingly favoring healthier and more affordable beverages over traditional wines.

Vibes of the Week

It’s “Lights Up” for businesses as customers go for pop-ups. Harry Styles expounds it in our CBX Vibes!