CBX Daily 1/10/2025

Author

Kori Hale
January 10, 2025

Today, black women in sports are excelling with relentless artistry, but let’s start with how dry January may be a blessing in disguise for the alcohol industry…

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Dry January Presents A New Silver Lining For The Alcohol Industry

CBX Vibe

Every New Year, millions of people around the world embark on a month-long journey of self-improvement. One of the most popular initiatives is ‘Dry January’, a trend that encourages participants to abstain from alcohol for the entire month. After all, a significant portion of alcohol companies' consumer base abstaining from alcohol for an entire month could potentially lead to a significant dip in sales. While Dry January might seem like a sobering time for the alcohol industry, it's far from a financial dry spell. 

Banking Big On Black Female Athletes  

CBX Vibe:

Black female athletes are known to be some of the best players in sports regardless of gender. They are not only in command of their respective sports; they are in command of the media’s attention with Coco Gauff sitting atop the mountain earning $34.4 million. These ratings and revenue-generating titans are now starting to see the fruits of their labor by being better compensated for their contributions to the game with the world’s 20 highest-paid female athletes earning a combined $258 million before taxes in 2024, a 15% increase over 2023’s $226 million.

Texas A&M Is Engineering The Rise Of A New Tech Powerhouse  

CBX Vibe:

While Silicon Valley and Austin have long dominated America's technology landscape, a new powerhouse is emerging in an unexpected corner of Texas. This is where Texas A&M University is rapidly transforming College Station into one of the most promising up and coming tech hubs in the nation, with over $1.5 billion invested in research and development initiatives since 2020. The university serves as a catalyst for diverse economic growth and technological advancement across the southern United States through its complete approach to building a tech hub.

Tune-in Tuesdays!

In a moment of transparency, Ariana Grande and Cynthia Erivo got candid with each other over their Wicked salaries and tackled the elephant in the room. Cynthia, a Black actress, wasn’t short-changed in a system that has historically undervalued people of color. Is this newfound openness enough to ensure lasting equity, or will it remain just talk?

A. "Break Free" by Ariana Grande ft Zedd – This moment of honesty is a step in the right direction. More aggrieved parties will step up to challenge the status quo and break free from an industry entrenched in systemic inequality and lead to a wider, permanent shift
B. "Glory" by Common & John Legend – There’s power in unity in the fight for justice and if these conversations reach the right ears, the film industry could spark a wave of change toward true equity for people of color in all areas
C. "No Tears Left to Cry" by Ariana Grande – Fighting for equal pay can be draining and a battle with no end in sight especially, in an industry resistant to true equity. The show will go on, with or without the actors

What are your thoughts on this? Tune in next Tuesday to see which jam captures the prevailing sentiment!

A  |  B  |  C

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Last week’s results are in and it looks like the social media shutdowns can’t and won’t stop the fight to freedom as Africans have some ‘Stamina’ in them.

Wine Industry Struggles With Millennials Shifting To Healthier Alternatives  

CBX Vibe:

Vineyards are overflowing, yet the glasses remain half-empty. Still reeling from the pandemic's impact, the wine industry now grapples with an excess supply, putting massive pressure on both grape farmers and small business owners. Between 2017 and 2023, wine consumption has plummeted by 10.5%, specifically among younger generations who are increasingly favoring healthier and more affordable beverages over traditional wines.

Pumping Up Your New Year's Resolutions Towards Gym Ownership  

CBX Vibe:

The most popular resolution is getting fit, but maybe it should be growing your wealth. When it comes to the January workout warriors they are typically short lived, with 14% of them quitting by February, and 80% quitting within the first five months. However, millennials will spend over $100,000 in fitness related purchases including gym membership in their lifetime. Since $1.8 billion are spent on unused gym memberships annually, you can have a gym with little foot traffic and still make money.

Vibes of the Week

Dry January may not mean a “Brokey” time for the alcohol industry, as told by Latto in our CBX Vibes!